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Here are some other benefits of CTV advertising:
Increased engagement: CTV ads are typically longer and more engaging than traditional TV ads. This is because viewers are more likely to be paying attention to the content they are streaming.
Better interactive creative: CTV ads can be clicked and taken to a specific landing page. They can also include a website, phone numbers, QR codes, interactivity, and the ability to track user engagement.
More affordable: CTV advertising can be more affordable than traditional TV advertising. This is because there is less competition for ad space.
CTV - Connected TV
CTV stands for Connected TV. It is digital advertising delivered to viewers watching streaming video content on an internet-connected television (smart TV), streaming device, streaming app, or gaming console.
The top three reasons to use CTV advertising are:
Reach a wider audience. More and more people are cutting the cord and subscribing to streaming services. CTV advertising allows you to reach these cord-cutters and cord-nevers with your ads.
Target your audience more precisely. CTV advertising offers various targeting options so you can reach your target audience with laser precision. You can target by demographics, interests, viewing habits, and purchase intent.
Measure your results more accurately. CTV advertising is more measurable than traditional TV advertising. You will get monthly data that track the impressions, clicks, platforms, and conversions your ads generate.
INSTream Advertising
InStream digital advertising is a type of advertising that is delivered within a piece of digital content, such as video, audio, or text. It is a popular form of advertising because it can be highly engaging and effective.
The top three reasons to use instream digital advertising are:
Engagement: Instream ads are typically more engaging than traditional banner ads because they are part of the content that the user is already consuming. This makes them more likely to be watched and remembered.
Targeting: Instream ads can target specific audiences based on demographics, interests, and other factors. This helps to ensure that your ads are seen by people who are most likely to be interested in them.
Measurability: Instream ads can be easily measured, so you can track their performance and see how they affect your business goals.
Here are some other benefits of instream digital advertising:
Brand awareness: Instream ads can help to raise brand awareness by exposing your brand to a large audience.
Lead generation: Instream ads can be used to generate leads by providing viewers with a call to action, such as a link to a landing page.
Conversions: Instream ads can be used to drive conversions by encouraging viewers to take a desired action, such as making a purchase or signing up for a newsletter.
If you want to reach a large audience, engage them with your brand, and track your results, then InStream digital advertising is an excellent option.
Need Production
We have Inhouse production and can help you through the process of crafting and creating the short video you need for digital advertising. Our team will help you construct the script and find images and videos that best represent your brand. Here are some of the main ideas around the content we create.
We generate 15-second and 30-second videos for use in our digital advertising.
Our team had ten years of experience in crafting scripts and refining messages.
Once the digital ad runs, the ads becomes yours to use.
Here are some other benefits of geofencing digital advertising:
Increased brand awareness: Geofencing ads can help increase brand awareness by exposing your brand to many people in a specific area.
Your business type: Some businesses are more suited for geofencing advertising than others. For example, businesses with a physical location, such as retail stores or restaurants, are more likely to benefit from geofencing advertising.
Conversions: Geofencing ads can drive conversions by encouraging users to take a desired action, such as purchasing or signing up for a newsletter.
If you want to reach a targeted audience, engage them with your brand, and track your results, geofencing digital advertising is an excellent option.
Geofencing
Geofencing digital advertising is a type of location-based advertising that uses GPS or other location data to deliver ads to users who are in a specific geographic area. This can be used to target ads to people who are near your business or to people who are visiting a particular location.
The top three reasons to use geofencing digital advertising are:
Targeted reach: Geofencing allows you to target your ads to people who are in a specific location, which can help you reach your target audience more effectively. For example, a coffee shop could use geofencing to target ads to people near its location, or a retailer could use geofencing to target ads to people visiting a mall.
Multiple locations: Geofencing ads can target multiple subdivisions, parking lots, event locations, and business locations. You can use these multiple geofenced areas to deliver ads to everyone who enters the fence or refine by demographics.
Measurability: Geofencing ads can be easily measured, so you can track their performance and see how they affect your business goals. For example, you could track the number of people who see your ad, the number of people who click on your ad, and other data points
Digital Radio
Digital radio advertising is a type of digital advertising that is delivered through digital audio platforms, such as streaming music services, podcasts, and online radio stations. It is a popular form of advertising because it can reach a large audience, target specific demographics, and be measured for results.
The top three reasons to use digital radio advertising are:
Reach a large audience: Digital radio advertising can reach a large audience already listening to audio content. This makes it a great way to reach people who are already engaged and receptive.
Target your audience: Digital radio advertising can target specific demographics, such as age, gender, location, and interests. This helps to ensure that your ads are seen by people who are most likely to be interested in them.
Measure your results: Digital radio advertising can be measured for results, so you can track how well your ads perform and see how they affect your business goals.
Here are some other benefits of instream digital advertising:
Engagement: Digital radio ads can be engaging because they can be customized to the content the user is listening to. For example, an ad for a new car could be played during a podcast about cars.
The type of content you are advertising: Some types of content are more suited for digital radio advertising than others. For example, digital radio advertising is typically more effective for longer-form content like podcasts.
Lead generation: Digital radio advertising can generate leads by providing listeners with a call to action, such as a link to a landing page.
Conversions: Digital radio advertising can drive conversions by encouraging listeners to take a desired action, such as purchasing or signing up for a newsletter.
If you are looking for a way to reach a large audience, engage them with your brand, and track your results, digital radio advertising is a great option.
Search Advertising
Our team can help you construct search-based advertising. We have a deep understanding and certifications with the big three search engines. Sometimes, you need to establish a baseline of advertising to get just the calls you are looking for. We can help you craft and test ads to curate the best outcome for your search-based ads over time. This can be one of the least expensive advertising opportunities, and we add a flat fee to your budget to help you keep your budget in check as you grow.
Social Media Buying
We have deep experience and certifications from all major social media platforms. However, social media advertising can be limiting because it is restricted to only people on that platform. Crafting the right demographic and locations can be key to your success. Our team will help you design and craft ads that can help you tap your following within each platform and reach others interested in your product or services. Working with us will help you get the most out of your budget.